Maximize Demand, Minimize Overhead, Boost Revenue.

Outperform competitors in A/B tests. Lift performance for existing publishers. View results in real time.

Integrates with Prebid.js with minimal setup.

Illustration of optimizing demand flow

Maximize Demand Efficiency

Optimize each header bidding auction individually to lift yield without increasing traffic. Align demand to context, user, and inventory quality so every impression attracts stronger competition and delivers improved outcomes from the same supply.

Illustration of reducing request waste

Reduce Request Waste

Reduce low-value calls to accelerate page performance and lower environmental impact. Focus request volume on opportunities that convert, improving user experience while reducing unnecessary network noise.

Illustration of improving profitability scores

Improve Partner Profitability

Deliver higher-quality opportunities so partners record stronger profitability and respond with more, higher bids. Consistent quality signals elevate partner scoring and sustain competitive header bidding over time, even among non-Prebid.js demand sources.

Illustration of network-wide analytics

Network-Wide Insight

Monitor performance across the network with lightweight analytics* and optional tailored reporting. Provide operations teams with visibility into shifts, validate improvements quickly, and make informed adjustments with minimal overhead.
* Prebid.js only for now

Our products

Illustration of the Bidboost Shape product
Bidboost Shape is a browser product that integrates with the Prebid.js framework. It shapes the bid stream to include only bidders it deems worthwhile, increasing bid responses and bid prices, improving your profitability score for each partner and making Prebid.js auctions more lightweight.

Our pricing

Our pricing depends on your traffic profile, filled impression volume, and analytics requirements, all of which are assessed during the free trial. Based on the observed data, we may propose a single CPM per optimized filled impression for continued commercial use. You do not pay for unfilled impressions or control-group impressions, ensuring predictable costs while enabling scalable growth.

Our mission

The digital ad tech sector is rapidly shifting toward more sustainable and clean practices, with bid-stream shaping reducing unnecessary request volume and cutting wasted compute and network use across the ecosystem. That push is increasingly reinforced by bidder feedback, as more partners flag questionable tactics like bid duplication and favor transparent, efficient participation. We want to help the industry move toward higher-quality auctions that protect device performance, reduce environmental strain, and align incentives for bidders and publishers alike.